What I do... without big words. If you're particularly good at something, you don't have to talk about it so much! Because then it's better to just show it - without big words. 360°* is such a word... right "integrated communication"! I don't need it... I do it simply!
Design is more than just a means of communication. It is a strategic tool for business management and always focused on customer goals and needs the target groups. For me, design is less a state than a process in which the self-image, tasks and goals of every institution must be continually coordinated and adapted to the constantly changing economic, political and social environment.